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Should You Personalize Hotel Textiles? Embroidery vs. Print Luxury doesn’t always need to shout—sometimes it’s a single detail that quietly says, “Here, quality lives.” In hospitality, that detail might be personalized textiles: towels embroidered with your logo, bathrobes with initials,... More

How Many Sets of Textiles Should You Have Per Hotel Room? Planning to equip rooms in your hotel or apartment rental? One of the most common questions is: how many sets of textiles do I need per room to ensure smooth operations, maintain high standards, and avoid last-minute shortages? Too few... More

How to Choose Durable Hotel Towels A towel is more than a textile necessity – it’s the first and last touchpoint your guest has with your brand. It should be soft, absorbent, elegant… and at the same time, resistant to hundreds of washes, heavy daily use, and contact with detergents. But... More

Is It Worth Ironing Towels and Bed Linen in a Hotel? Aesthetics vs. Practicality A guest opens the door and... instantly senses the standard. One of the strongest visual cues is the look of the bed and the quality of textiles – bed linen, towels, bathrobes. But is ironing these items a necessity... More

How Often Should You Replace Hotel Textiles to Maintain Standards and Profitability? Every hotelier knows the dilemma: how to maintain a high standard while keeping costs under control? At the heart of this challenge are textiles – towels, bed linen, bathrobes – used daily, laundered... More

What Do OEKO-TEX®, GOTS and GRS Certifications Mean for Hotels? Today’s guest looks beyond location and price. Ethics, sustainability, and material quality matter – especially when it comes to textiles: the sheets, towels, bathrobes and slippers that define the tactile hotel... More

How to Choose Hotel Bedding That Reflects Your Property’s Standard Bedding isn’t just fabric for sleeping – it’s the closest physical touchpoint between your guest and your brand. It shapes the first impression upon entering the room and the last one before checkout. The softness, colour,... More

How Do Textile Colours Influence the Perception of Hotel Interiors? In a luxury hotel, nothing is left to chance – every material, scent and colour affects how the space is perceived. Textiles play a key role: towels, bedding, bathrobes and curtains create the first impression, set the mood and... More

Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige In a hotel, every detail matters. When a guest touches a towel embroidered with your logo, they’re not just holding a piece of fabric – they’re receiving a message. Subtle, but clear: “Here, we care about... More

Luxury in Harmony with Nature – How to Choose Eco-Friendly Textiles for Hotels and Premium Apartments Modern luxury is evolving. Today, it’s not just about how textiles look or feel, but where they come from, how they’re made, and their impact on the planet. Guests of premium hotels and... More

10 Textile Details Your Hotel Guests Will Remember Luxury isn’t about excess – it’s about carefully crafted details that create a lasting experience. Hotel textiles aren’t just bedding and towels – they’re the language through which you communicate quality, aesthetics, and care. In... More

How to Care for Hotel Towels to Keep Them Looking New and Lasting Longer Towels are one of the most frequently used items in any hotel. They need to be absorbent, aesthetically pleasing, and soft—even after dozens of washes. But how do you achieve that without compromise? In this Ormire guide,... More

Which Towels for Your Hotel? A Selection Guide for Premium Property OwnersA hotel towel is not just a necessary item—it’s the guest’s first touchpoint with your standard. It caresses the skin post-bath, envelops after spa relaxation, and creates lasting emotions. In this article, we’ll... More