What Do OEKO-TEX®, GOTS and GRS Certifications Mean for Hotels?

Discover OEKO-TEX®, GOTS and GRS certifications – choose safe, eco-friendly hotel textiles and build a premium image in harmony with nature.

What Do OEKO-TEX®, GOTS and GRS Certifications Mean for Hotels?

Today’s guest looks beyond location and price. Ethics, sustainability, and material quality matter – especially when it comes to textiles: the sheets, towels, bathrobes and slippers that define the tactile hotel experience.

That’s why it’s so important that your hotel textiles carry trusted certifications. But what do they really mean? And why should hoteliers care? Let’s break it down.

1. OEKO-TEX® Standard 100 – Safety First

One of the most recognized textile certifications worldwide.

What does OEKO-TEX® ensure?
✔ The product has been tested for harmful chemicals
✔ The textile is safe even for infant skin
✔ Applies to fibers, dyes, threads, buttons and zippers

If you want your guests to feel safe and comfortable, choose OEKO-TEX® certified textiles – it shows attention to detail.

2. GOTS – Global Organic Textile Standard

The gold standard for organic textiles – comprehensive and strict.

What does GOTS confirm?
✔ Raw materials come from certified organic farming (no pesticides, GMOs, or synthetic fertilizers)
✔ Ethical and socially responsible production
✔ Covers the full journey – from cotton field to finished towel or sheet

GOTS-certified bedding or towels are ideal for families, sensitive guests, and conscious travellers who expect hotels to prioritize sustainability.

3. GRS – Global Recycled Standard

With more hotels adopting eco-minded practices, GRS is the top guarantee for recycled textile integrity.

What does GRS guarantee?
✔ The product contains at least 50% recycled material
✔ The entire production chain – from yarn to final product – is verified for ethics, quality and sustainability
✔ Includes both environmental and social responsibility

Bathrobes, towels or accessories with GRS certification are perfect for hotels communicating eco-luxury and modern responsibility.

4. Why Invest in Certified Textiles?

✔ Brand credibility – guests know it’s not just marketing talk
✔ Safety and comfort – crucial for families, allergy sufferers and spa clients
✔ Better reviews – details matter, and “eco” is part of today’s lifestyle
✔ Competitive edge – certified hotels stand out as responsible and forward-thinking

5. How to Communicate Certifications to Guests?

• Add certification icons to room/apartment descriptions

• Include tags or labels directly on products (e.g. towels, robes)

• Mention it on your website and social media (e.g. “All Ormire textiles in your stay are GOTS & OEKO-TEX® certified”)

• Add an eco-friendly card in the room with a brief explanation – guests will appreciate the care

Summary

Textile certifications are more than formalities – they’re proof of a new generation of luxury. For the guest, it means comfort and trust. For you, it means strong brand positioning and a reputation for quality and responsibility.

Discover the certified collection by Ormire – “Natural touch. Premium feel.”