Touch of elegance. Marked with Ormire.

Should You Personalize Hotel Textiles? Embroidery vs. Print Luxury doesn’t always need to shout—sometimes it’s a single detail that quietly says, “Here, quality lives.” In hospitality, that detail might be personalized textiles: towels embroidered with your logo, bathrobes with initials,... More

How Many Sets of Textiles Should You Have Per Hotel Room? Planning to equip rooms in your hotel or apartment rental? One of the most common questions is: how many sets of textiles do I need per room to ensure smooth operations, maintain high standards, and avoid last-minute shortages? Too few... More

How to Choose Durable Hotel Towels A towel is more than a textile necessity – it’s the first and last touchpoint your guest has with your brand. It should be soft, absorbent, elegant… and at the same time, resistant to hundreds of washes, heavy daily use, and contact with detergents. But... More

Is It Worth Ironing Towels and Bed Linen in a Hotel? Aesthetics vs. Practicality A guest opens the door and... instantly senses the standard. One of the strongest visual cues is the look of the bed and the quality of textiles – bed linen, towels, bathrobes. But is ironing these items a necessity... More

How Often Should You Replace Hotel Textiles to Maintain Standards and Profitability? Every hotelier knows the dilemma: how to maintain a high standard while keeping costs under control? At the heart of this challenge are textiles – towels, bed linen, bathrobes – used daily, laundered... More

What Do OEKO-TEX®, GOTS and GRS Certifications Mean for Hotels? Today’s guest looks beyond location and price. Ethics, sustainability, and material quality matter – especially when it comes to textiles: the sheets, towels, bathrobes and slippers that define the tactile hotel... More