Branding and Personalization

Personalized textiles are more than a detail — they are a statement of brand identity and guest experience. In this section, discover how embroidery, printing, and customized textile solutions can enhance the image of your hotel, spa, or apartment. Explore inspirations, techniques, and best practices for branding luxury towels, robes, and bedding.

Should You Personalize Hotel Textiles? Embroidery vs. Print

Should You Personalize Hotel Textiles? Embroidery vs. Print

Should You Personalize Hotel Textiles? Embroidery vs. Print Luxury doesn’t always need to shout—sometimes it’s a single detail that quietly says, “Here, quality lives.” In hospitality, that detail might be personalized textiles: towels embroidered with your logo, bathrobes with initials,... More
Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige

Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige

Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige In a hotel, every detail matters. When a guest touches a towel embroidered with your logo, they’re not just holding a piece of fabric – they’re receiving a message. Subtle, but clear: “Here, we care about... More