How Do Textile Colours Influence the Perception of Hotel Interiors?

Discover the psychology of colour in hotels. See how well-chosen textiles influence guest comfort, mood, and perception of the interior.

How Do Textile Colours Influence the Perception of Hotel Interiors?

In a luxury hotel, nothing is left to chance – every material, scent and colour affects how the space is perceived. Textiles play a key role: towels, bedding, bathrobes and curtains create the first impression, set the mood and shape the emotional tone of the room.

In this article, we show you how to choose textile colours consciously – so they enhance the character of your interiors and strengthen your hotel brand identity.

1. Colour = Emotion – The Psychology of Colour in Hotels

Colours evoke specific feelings – even if the guest isn’t consciously aware of it:

• White – purity, freshness, minimalism. A reliable choice for classic and boutique hotels.

• Beige and sand tones – warmth, naturalness, harmony. Perfect for slow-travel spots, SPAs, eco-luxury apartments.

• Navy, dark grey, taupe – elegance, depth, professionalism. Ideal for modern business hotels.

• Olive and sage green – relaxation, connection to nature. Great for countryside retreats or lush, plant-filled interiors.

• Pastel blue and lavender – calm and clarity. Perfect for bedrooms and wellness areas.

Ormire offers textile palettes specifically designed to harmonize with hotel and apartment interiors.

2. Textiles as the Primary Source of Colour

While walls and furniture are often neutral, textiles bring in colour and emotion:

• Bedding sets the tone – white for simplicity, cream for sensuality, deep blue for elegance.

• Towels are a moment of contact – their colour should suggest cleanliness, freshness and style.

• Robes and slippers can reflect your brand’s identity colour – a subtle yet memorable branding tool.

• Curtains, throws and decorative pillows complement the palette and should feel cohesive.

3. Colour and Guest Type / Hotel Style

????️ Urban business hotel:
Neutral tones – greys, navy, white with black or chrome accents. The guest expects calm and professionalism.

????️ Boutique hotel in the city:
Subtle but distinctive tones – sand beige, dusty pink, taupe grey – “urban calm” meets curated design.

???? Family or short-term rental apartment:
Soft, natural colours – light cottons, pastel blue, mint – to create a homely, welcoming feel.

???? SPA or wellness retreat:
Greens, whites, earth tones like clay and ochre – grounding, relaxing and deeply connected to nature.

4. How to Choose Colours That Align with Your Brand?

✔ Create a palette of 2–3 main colours that appear across your entire property (textiles, visuals, interior accents)
✔ Adjust colours by season – light shades in summer, richer tones in winter
✔ Avoid the “default hotel white” – unless it matches your minimalist philosophy
✔ Partner with a supplier who can customise colours for your brand – like Ormire Custom Hotel Palettes

5. Do Colours Influence Guest Reviews? Absolutely.

“The sheets had a beautiful, warm tone – it felt like home.”
“Everything felt harmonious – from the curtains to the robe.”
“Minimalist design, but the textiles added warmth and character.”

Colour is one of the most powerful non-verbal signals of hotel quality.

Summary

At Ormire, we believe colour is a carrier of emotion – and emotions become lasting memories. By selecting the right textiles, you can transform how a room is perceived, reflect your brand philosophy, and leave a positive impression that stays with your guests far longer than any piece of furniture.

Explore Ormire textiles in your brand colours – “Essentials that make the stay.”