Which Towels for Your Hotel? A Selection Guide for Premium Property Owners

 

Discover the qualities of the perfect hotel towels: weight, material, durability, and guest comfort. Choose towels that say: premium.

Which Towels for Your Hotel? A Selection Guide for Premium Property Owners
A hotel towel is not just a necessary item—it’s the guest’s first touchpoint with your standard. It caresses the skin post-bath, envelops after spa relaxation, and creates lasting emotions. In this article, we’ll guide you on what to consider when choosing towels for hotels, apartments, and premium properties that truly care about details.

  1. Towel Weight – From Comfort to Durability
    GSM (grams per square meter) is a key parameter. For premium properties, we recommend:

  • 500–600 GSM – thick, fluffy towels offering high comfort. Ideal for apartments, boutique hotels, and spa areas.

  • 450–500 GSM – premium standard, excellent absorbency, and quick drying. Perfect for rotational use in hotels.

  • 400 GSM and below – lightweight, quick-drying, but less exclusive. Better suited for budget properties.

Ormire Tip: Consider having two lines of towels—a luxurious one for VIP apartments and a more practical one for regular guests.

  1. Material: 100% Cotton or Microfiber?
    Hotels commonly choose:

  • 100% combed cotton (ring-spun) – soft, durable, excellent for guests and laundry.

  • Organic cotton – eco-friendly and gentle on the skin—ideal for eco-conscious hotels.

  • Microfiber – quick-drying, lightweight, but less luxurious—less common in premium properties.

  1. Sizes and Types of Hotel Towels
    Each guest should have access to at least two towels:

  • Bath towel 70x140 cm / 100x150 cm – standard for daily use.

  • Hand towel 50x100 cm or 40x70 cm – smaller, used in the bathroom or for the face.

  • Foot towel / bath mat – enhances comfort and ensures safety.

  1. Durability and Wash Resistance
    Hotel towels should withstand 100–200 wash cycles without losing structure. Opt for models:

  • with double stitching,

  • without unnecessary decorations (easier to wash),

  • with hotel tags for easier laundry management.

  1. Personalization: Embroidery, Logo, Branding
    Towels with subtle embroidery of the hotel logo or apartment initials serve as:

  • a brand differentiator,

  • a luxury communication element,

  • a way to prevent towels from "disappearing."

Ormire offers full personalization while maintaining elegance and aesthetic sensitivity.

  1. Ecology and Certifications
    More guests are paying attention to ecology. Choose towels:

  • with OEKO-TEX® certification (safe for the skin),

  • made from organic cotton,

  • packaged sustainably.

Summary
Hotel towels are not just functional—they create impressions. By choosing textiles for your property, you choose the guest’s emotions. Luxury today is more than softness—it’s durability, brand consistency, and attention to every detail.

Explore our range of hotel towels at https://ormire.com
Design hospitality. In detail.

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Hotel Guide