How to Care for Hotel Towels to Keep Them Looking New and Lasting Longer

Learn how to care for hotel towels to keep them soft and durable. Practical tips for premium hotels and apartments.

How to Care for Hotel Towels to Keep Them Looking New and Lasting Longer

Towels are one of the most frequently used items in any hotel. They need to be absorbent, aesthetically pleasing, and soft—even after dozens of washes. But how do you achieve that without compromise? In this Ormire guide, we share expert tips to help your towels maintain quality, softness, and elegant appearance for many seasons.

1. Quality Starts with the Right Choice

Good care begins with choosing the right towels. Look for:

• ring-spun combed cotton,

• a dense weave (500–600 g/m²),

• double-stitched edges.

These features ensure much better resistance to industrial washing and drying cycles.

Ormire recommends OEKO-TEX® certified towels – safe for the skin and durable in daily use.

2. The First Wash – A Key to Longevity

Before reaching your first guest, towels should be prepared:

• Wash at 30–40°C to remove factory residues.

• Avoid fabric softeners – they reduce absorbency.

• Skip tumble dryers in the first few washes – it helps preserve the fiber structure.

3. What to Avoid When Washing Hotel Towels

• Fabric softeners – weaken fibers and reduce absorbency.

• Excess detergent – leads to stiffness and greying.

• Overheating (60–90°C) – can damage the structure and dull the color.

• Mixing colors – always separate whites and colored towels.

4. Drying – Gentle Beats Speed

The best methods for drying towels:

• Air-dry whenever possible.

• Tumble dry on low speed and medium heat.

• Use dryer balls – they add fluff without chemicals.

5. How to Keep Towels Soft

• Add ½ cup of white vinegar every 5–6 washes – it removes detergent residue.

• Use baking soda if towels feel stiff.

• Choose detergents free of enzymes and bleach – these damage natural fibers.

6. When to Replace Your Hotel Towels

Even the best-cared-for towels have a lifespan. Replace them if:

• They feel rough despite proper care.

• They show permanent discoloration.

• They lose their shape or absorbency.

Summary

Taking care of hotel towels is an investment in guest experience and brand reputation. Proper care extends textile life, reduces replacement costs, and raises your service standard. In hospitality, it’s the details that define excellence.

Discover the Ormire Premium Towel Collection
Designed to stay elegant – even after the hundredth wash.