How to Choose Durable Hotel Towels

Discover 6 features of towels ideal for hotels. Learn how to combine durability with guest comfort and what to consider when ordering.

How to Choose Durable Hotel Towels

A towel is more than a textile necessity – it’s the first and last touchpoint your guest has with your brand. It should be soft, absorbent, elegant… and at the same time, resistant to hundreds of washes, heavy daily use, and contact with detergents.

But how do you choose towels that are not only comfortable but also durable and cost-effective in the long run? Here’s your guide for hotels, apartments, and wellness facilities.

1. GSM – not too light, not too heavy

GSM (grams per square meter) is a key indicator of towel quality.

• 400–450 g/m² – lightweight, quick-drying, ideal for high-turnover hotels (urban or seasonal).

• 500–600 g/m² – the hotel golden standard: comfort, absorbency, and durability.

• 600+ g/m² – luxury SPA towels, denser and softer, but slower to dry.

Ormire offers towels starting at 500 g/m² – made exclusively from organic cotton.

2. Yarn type – the fiber matters

✔ Ring-spun cotton – strong, soft and smooth to the touch
✔ Combed cotton – short fibers are removed for better durability and less pilling
✔ Organic cotton – chemical-free, ideal for sensitive skin

Look for labels with ring-spun combed organic cotton – a long-lasting quality choice.

3. Weave – loops that last

Hotel towels should feature a dense, even terry loop weave with reinforced double stitching on the edges. Why?

• They’re harder to tear or fray

• They hold up better in dryers

• They retain a “like new” look longer

Choose towels with tight, short loops – they stay neat and don’t shed.

4. Sizes – match your facility’s needs

Common towel sets include:

• Hand towel: 30×50 cm

• Medium towel: 50×100 cm

• Bath towel: 70×140 cm or 100×150 cm

• Beach/Spa towel: 100×180 cm

For a consistent guest experience, choose a full set in one color and style.

5. Certifications – for more than just your guest

Your towels should be:

• Skin-safe (OEKO-TEX® certified)

• Ecologically and ethically produced (GOTS)

• Designed to handle heavy use

More and more guests read product labels and care about origins. Certifications now reflect your hotel’s values – not just your textiles.

6. Is embroidery or personalization worth it?

Yes – especially if you want to:

• Strengthen your brand identity

• Prevent towels from "disappearing"

• Stand out from the competition

Ormire offers premium embroidered logos – discreet, tonal, and industrial-wash-resistant.

Summary

A hotel towel is an investment in guest comfort, your image, and long-term efficiency. The right towel:

• Survives hundreds of washing cycles

• Stays soft and absorbent over time

• Reinforces your property’s premium feel

Explore the Ormire towel collection – "Designed to be felt."